In 2002, Josephine received her degree from the Ecole Nationale Superieure des Arts décoratifs in Paris.
After various formative experiences in the world of luxury goods, she set up her own agency in 2007 as an artistic director to select her own clientele. She encountered Renaud Fulconis in 2009 and through him and with him, she discovered a world she had hardly imagined.
The Awely philosophy and the direction Renaud has determined for his "mission" inspired Josephine to join in the development of Awely's programme. Josephine now contributes her great graphic talents to many aspects of Awely's visual communications.