BONOBO 

“Jeaner for men and women since 2006, in its 300 stores “Bonobo” offers affordable jeans to a generation that is open-minded, optimistic and committed. “Bonobo » has developed a “new jeans spirit” that champions the values of respect and harmony between men, women and their environments. Since 2009, through the Jeans Foundation, the brand has initiated its clients as actors for sustainable development. In this way “Bonobo” commits its clients to eco-responsible actions in partnership with such NGOs as Awely. “Bonobo” specific activities include recycling jeans, and contributing to projects reforestation and better access to water. ”

 
 
 

“WHY DO WE SUPPORT AWELY?”

“In helping Awely to preserve the wild bonobo populations, we are helping to preserve our very selves. In fact, our brand name and the values of Bonobo Jeans are directly inspired by these extraordinary creatures.

Awely's approach seems to us ultimately pragmatic. When we help the people of the DRC develop non-predatory alternative sources of survival, we are acting efficiently for both man and animal. So Awely directly contributes to those human values that enrich our staff on a daily basis.”